Project Details
Legi Serrano Shop
An e-commerce platform customized to handle a diverse product catalog. The website was engineered with a robust inventory management system to seamlessly process both unit and bulk sales.
Client
Luis Serrano, Isabel Serrano
Project Cost
$6,997
Time to Build
12 Weeks W/ Continued Content Management.
Logo Design Type
Conceptual - Artisan
Branding Package Details
Full brand identity suite including primary logo, secondary logo, wordmark, and brand guide.
Branding Assets Included
Print-ready files (AI, EPS, PDF), web-optimized files (PNG, SVG), and a comprehensive style guide.
Typography Used
Montserrat for a Modern, Organized Feel:
Reflects Variety and Organization: The clean, geometric lines of Montserrat give a modern and structured feel. Very essential for a store with hundreds of varied items, signaling, at the same time, to the user that the site is well-organized, easy to navigate, and professional.
Lora for an Elegant, Trustworthy Experience:
Creating a balancewith modern Handcrafted feel. This choice directly reflects the "handcrafted kitchenware" part of the store's offerings. It adds a touch of warmth and sophistication, making the product descriptions feel more authentic and special, rather than purely transactional.
Theme Colors
Charcoal Blue: To build trust and credibility, signaling a serious and reliable brand.
Sage Green: To brings a sense of authenticity and quality, making the shopping experience feel natural and low pressure.
Premium Red: Signaling a valuable discount in a sophisticated way, without cheapening the brand.
Vibrant Green: A dynamic accent that sparks excitement and draws attention to new products. designed to inspire curiosity and encourage exploration.
Shopify Integrations
Inventory Management App: To handle hundreds of products, variants, and stock levels efficiently.
Product Reviews App: To gather and display customer feedback.
SEO App:To manage meta tags and site structure for better search engine visibility.
Email Marketing Integration:Such as Mailchimp or Klaviyo, to automate abandoned cart and marketing campaigns.
Liquid Integrations
Custom Product Templates: For different product types (e.g., displaying specific features for knives vs. cutting boards).
Dynamic Filtering: Custom Liquid code for collection pages to allow customers to filter products by material, price, or brand.
Custom Metafields: To store and display unique product attributes not available in standard Shopify fields, like "Blade Material" or "Handle Wood Type."