Project Details
Tony's Bakery
Tony's Bakery is a digital tribute to a family legacy and a tradition from Colombia. The website was carefully designed and architected using Liquid code to ensure fast rendering, optimal performance for online search engines, and a seamless experience for all internet speeds.
Client
Anthony Ospina
Project Cost
$2,497
Time to Build
7 Weeks
Logo Design Type
Premium Logo
Branding Package Details
A full visual identity system created to express Tony’s Bakery’s artisanal warmth and charm. It includes logo design, custom illustrations, a tailored color palette, typography styling, and packaging applications—ensuring brand consistency across all customer-facing materials.
Branding Assets Included
Print-ready files (AI, EPS, PDF), web-optimized files (PNG, SVG), and a comprehensive style guide.
Primary logo (hand-drawn serif)
Secondary logo/wordmark
Custom pastry illustrations (whisks, wheat, baked goods)
Color palette: café brown, rich red, cream, plum
Typography system: serif + sans-serif pairings
To-go bag design
Business card layout
Brand tagline: “Crafted with care. Shared with love.” "Y la ñapa?", "Hagale pues mijo!", "Where every day is a sweet celebration"
Typography Used
Poppins Regular: A modern, clean sans-serif for readable body text, menus, and friendly supporting details.
Libre Caslon Bold: A classic, elegant serif for powerful headlines to convey a sense of tradition, craftsmanship, and quality.
Theme Colors
A soft, creamy beige reminiscent of fresh dough, unbleached flour, and the inside of a warm loaf of bread.
A rich, deep brown that evokes the warmth of roasted espresso, dark chocolate, and cinnamon.
A lively burnt orange, perfect for highlighting flavors like pumpkin spice, apricot glaze, or citrus zest.
A subtle, warm taupe that suggests natural sugar, light pastry dough, and wholesome baked goods.
A clean, pure white that represents fresh flour, sparkling powdered sugar, and pristine frosting.
An energetic, bold red that brings to mind vibrant berries, cherry fillings, and special promotions.
A cheerful, peachy orange that suggests ripe apricots, peaches, and other fresh fruit fillings.
Shopify Integrations
Toast POS: Sync in-store and online orders, manage inventory, and streamline checkout.
Shopify Payments + Shop Pay: For fast, secure checkout with high conversion rates.
Local Delivery Apps: To Schedule and manage local deliveries (e.g., Zapiet, EasyRoutes)
Customer Reviews (Loox or Judge.me): To
Build trust with visual reviews and testimonials.
Inventory & Batch Management (Craftybase or Cybake): For tracking ingredients, batches, and shelf life.
Social Media Integration: Customer Sell directly via Instagram and Facebook Shops.
Liquid Integrations
Custom Product Templates: Showcase cakes, pastries, and seasonal items with unique layouts and storytelling.
Dynamic Cart Updates (AJAX API): Enable seamless add-to-cart actions without page reloads for a smoother UX.
Custom Forms for Orders: Build cake customization forms with Liquid variables and metafields.
Logo in Use
Packaging Design
Pastry box thoughtfully designed to balance functionality with emotional appeal, aiming for both retail display and customer gifting.
To-go Bag
This to-go bag was designed to reflect Tony’s Bakery’s warm, artisanal identity through a centered logo, custom pastry-themed illustrations, and a rich color palette. Printed on eco-friendly kraft paper with a soft-touch finish, combining durability with emotional impact, making every order feel special and on-brand.
Business Card
This business card was specifically designed to reflect Tony’s Bakery’s warm, handcrafted identity using rich selected browns, red, creamy neutrals, and subtle pastry icons. With clean typography and soft textures that evoke comfort and quality.